Head of Digital

  • Full Time
  • Melbourne

Website DNA Talent

Head of Digital

About the Company

Our client is a digital agency run by a team of sales, business and media professionals with a focus on improving business and sales process. Harnessing the power of the media and digital landscape to drive business transformation.


About the Role

The purpose of the Head of Digital is to deliver best in class strategic thinking and innovation for businesses and brands. This role is responsible for leading a team and ensuring all thinking and output is fully integrated with all other efforts across the company’s portfolio of products and brands. The role will liaise with team members across the group and work closely with the group’s Head of Strategy on key pitches and client initiatives.


Responsibilities

Leadership
  • Managing teams that will deliver campaigns from end to end, being across briefing, response, implementation and deliverables.
  • Ensure financials and project revenue are up to date, including fees and margins.
  • Build business plans that forecast product profitability.
  • Lead retained clients from end to end delivering revenue and receiving positive feedback from all stakeholders.
  • Create, concept, and present media and performance strategies and integrated marketing campaigns aligned to their clients’ media or communications strategy.
  • Be able to clearly define and set goals and benchmarks, that align to their clients’ business needs and can be tracked over time.
  • Understand and use proprietary and third party tools to help derive insights.
  • Coordinate stakeholders across the company to ensure the effectiveness and adoption of best in class performance and programmatic thinking and direction in response to client briefs.
  • Oversee and understand analytics, performance, trends, competitor behavior and best practice to optimise and fuel new strategies where relevant.
  • Develop and design solutions reactively and proactively with the team.
  • Ultimately be responsible for the deliverables on all campaigns.
  • Understand broader channel implications across reach and performance media and how they can be optimised to align to and maximise insights, opportunities and distribution.

Tech Knowledge
  • Deliver strong customer centric strategies and executions across a suite of platforms.
  • Liaise with technology and media supplier partners to continually deliver efficiency and best practice.
  • Take a lead role in driving upskill, learning and certification across the Google Ads and Google Marketing Platform suite of products.
  • Drive the team to develop case studies at the completion of key campaigns.
  • Use expertise to drive additional revenue opportunities outside of briefed projects.
  • Develop the company’s data and attribution products and take an active role in the development of Optimise platform.
  • Be proactive in developing new ways of working or processes to improve the teams position, output and/or efficiencies.

Client & Partner Communications
  • Act as trusted conduit between internal and external contacts on each project
  • Develop key senior and productive relationships within the media industry e.g. media owners, production partners.
  • Ensure that the company is seen as approachable, helpful and knowledgeable at all times, both internally and externally.
  • Understand the importance of working collaboratively internally, with media owners, third party suppliers and creative agencies.
  • Build new partnerships that benefit our product and revenue.
  • Be an ambassador and provide specialist advice to clients.
  • Work collaboratively to meet and exceed client expectations
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