Digital Marketing Specialist

About

Our customer is a major provider of mobile messaging solutions around the world. Cutting edge of messaging technology, and rapidly increasing footprint in Australia and around the world.

An exciting opportunity exists for a Digital Marketing Specialist to play a critical role in growing our
global business through the end-to-end build and delivery of HubSpot automation and journeys,
PPC & SEO, and working with the broader marketing team.

Responsibilities

• Reporting to the Chief Marketing Officer
• Day to day management of the brand’s digital tools including website and CRM
• Identify different segmentation criteria
• Maintaining digital marketing platforms
• Growing brand awareness through SEM, SEO, and PPC
• Providing feedback on industry and competitor intelligence and analysis
• Staying on top of trends, changes, and developments in the social space
• Regular reporting and analysis through HubSpot and Google Analytics
• Driving change through data-informed strategies
• Developing and executing marketing campaigns
• Implement digital events including sales webinars, whilst working with respective team
  members to deliver materials
• Ideal candidate has a data-driven mindset and is a strategical thinker.

Qualifications

To be successful in this role you will be a marketing professional that has a minimum of 4 years of
digital marketing experience with proven experience in successful SEO and Google AdWords
management and a commitment to innovation and continuous improvement

You will have:

• Bachelor Degree in Marketing or similar qualifications
• Proficiency in Google Analytics, Google Adwords and HubSpot CRM
• Excellent technical skills and experience in email marketing and marketing automation
• Excellent communication, stakeholder management, and time management skills with strong attention to detail and high levels of accuracy
• An analytical mindset, with previous experience working in a data-driven organisation
• Experience in using Adobe Creative Suite programs and video editing software is highly desirable