Digital Marketing Specialist

  • Full Time
  • Melbourne

Website DNA Talent

Digital Marketing Specialist

About

Our customer is a major provider of mobile messaging solutions around the world. Cutting edge of messaging technology, and rapidly increasing footprint in Australia and around the world.

An exciting opportunity exists for a Digital Marketing Specialist to play a critical role in growing our
global business through the end-to-end build and delivery of HubSpot automation and journeys,
PPC & SEO, and working with the broader marketing team.

Responsibilities

  • Reporting to the Chief Marketing Officer
  • Day to day management of the brand’s digital tools including website and CRM
  • Identify different segmentation criteria
  • Maintaining digital marketing platforms
  • Growing brand awareness through SEM, SEO, and PPC
  • Providing feedback on industry and competitor intelligence and analysis
  • Staying on top of trends, changes, and developments in the social space
  • Regular reporting and analysis through HubSpot and Google Analytics
  • Driving change through data-informed strategies
  • Developing and executing marketing campaigns
  • Implement digital events including sales webinars, whilst working with respective team
    members to deliver materials
  • Ideal candidate has a data-driven mindset and is a strategical thinker.

Qualifications

To be successful in this role you will be a marketing professional that has a minimum of 4 years of
digital marketing experience with proven experience in successful SEO and Google AdWords
management and a commitment to innovation and continuous improvement

You will have:

  • Bachelor Degree in Marketing or similar qualifications
  • Proficiency in Google Analytics, Google Adwords and HubSpot CRM
  • Excellent technical skills and experience in email marketing and marketing automation
  • Excellent communication, stakeholder management, and time management skills with strong attention to detail and high levels of accuracy
  • An analytical mindset, with previous experience working in a data-driven organisation
  • Experience in using Adobe Creative Suite programs and video editing software is highly desirable
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