Digital Account Manager

  • Full Time
  • Melbourne

Website DNA Talent

Digital Account Manager

About the Company

Our client is a digital agency run by a team of sales, business and media professionals with a focus on improving business and sales process. Harnessing the power of the media and digital landscape to drive business transformation.

About the Role

The purpose of the Account Manager is to deliver best in class strategic thinking and innovation for our client’s businesses and brands. This role is responsible for leading the account management and communication of several key clients across the group. The role will liaise with team members across the group and work closely with the Head of digital, performance team and group’s Head of Strategy on key client campaigns and initiatives.

Responsibilities

  • Deliver campaigns from end to end, being across briefing, response, implementation and deliverables.
  • Lead retained clients from end to end delivering revenue and receiving positive feedback from all stakeholders.
  • Create, concept, and present media and performance strategies and integrated marketing campaigns aligned to our clients’ media or communications strategy.
  • Be able to clearly define and set goals and benchmarks, that alignto our clients’ business needs and can be tracked over time.
  • Understand and use proprietary and third party tools to help derive insights.
  • Oversee and understand analytics, performance, trends, competitor behavior and best practice to optimise and fuel new strategies where relevant.
  • Work with team members to develop and design solutions reactively and proactively
  • Ultimately be responsible for the deliverables on all campaigns.
  • Understand broader channel implications across reach and performance media and how they can be optimised to align to and maximise insights, opportunities and distribution.

Qualifications

  • Remain up to date and informed on partner platform features and new ad formats (Google Ads, Google Marketing Platform, Meta (FB & IG), Tik Tok and more.
  • Help to develop case studies at the completion of key campaigns.
  • Use expertise to drive additional revenue growth opportunities for their client portfolio outside of briefed projects.
  • Previous experience in Digital Media
  • An understanding of data and insights
  • An understanding of various analytics tools
  • A solid understanding of search
  • GMP tools knowledge is an advantage but not essential
  • Ability to work within Project Management platforms where required
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