Category Manager

  • Full Time
  • Melbourne

Website DNA Talent

Category Manager

About the Company

They’re the ones who bring renowned Australian iconic brands to life for today’s customers and tradies. They prioritize their customers’ requirements in all of their decisions, and they’ve been first to market with countless breakthroughs over the years, thanks to a combination of customer insights, in-house R&D capabilities, and carefully chosen collaborations that pushes them to be better.

About the Role

The Category Manager understands consumer behaviour and drives customer satisfaction by providing a range of market leading solutions focused on garden, home, and hardware categories. With insights and trends of consumer, growth will be driven through market leading merchandise strategies and defined by excellence in respect of quality, design, and innovation in line with the company’s growth strategy.

The Category Manager:
• Works with cross-functional teams to understand, plan, design, build, source, and roll-out product solutions that deliver the company’s vision and strategy.
• Develops and implement strategic& tactical plans to maximise category growth, market share and revenue objectives in line with overall growth strategy.
• Lead Product Managers to deliver consumer centric product solutions and are accountable for the end-to-end management of their portfolio.
• Manage the supplier portfolio and relationships to ensure sustainable and optimal source of supply.


• Lead the category brand and product IP.
• Identify risk across all aspects of the category and manage impact.
• Build a strong working relationship with the GSO office and ensure that we maximise benefit.
• Support the development and execution of product training.
• Identify the appropriate industry events to participate in.
• Monitor monthly expenses to budget ensure that corrective action is taken
• Develop and manage travel budget and plans to ensure that the correct rhythm is maintained for fairs, suppliers and market visits.
• Develop and manage the sample budget and sample process to ensure sample budget is adhered to and sample rooms are neat, organised and non-working samples cleared.
• Manage the recruitment and training of staff, as appropriate to meet the objectives of the Merchandise Department
• Attend & contribute to Sales and Operations meetings as required
• Understand and utilise all Principles
• Remain up to date with all new procedures and ensure that all internal policies and processes are adhered to
• Conduct business in line with all company Human Resources and Occupational Health & Safety Policies and Procedures



• 5- 10 years’ experience as a Product Manager
• Bachelor’s Degree Education
• Proficiency with Microsoft products and other information systems
• Legal understanding of product criteria (e.g.: Australian Standards)
• Knowledge of Market & Sales principles


• Sound decision maker who takes ownership
• Solid Planning and Organisation Skills
• Collaborative relationship manager able to work effectively across cross-functional teams
• Excellent written and verbal communication
• Team management skills
• Strong influencing and negotiation skills
• High attention to detail
• Good listening skills
• Naturally curious and inquisitive
• Ability to identify opportunities which translate into sales
• Analytical mindset to translate consumer behaviour insights into solutions/ Developing strategic ability
• Creative mindset to innovate product lines
• Manages self for optimal performance
• Resilient and manages self well under pressure and supports team members during peak periods
• Demonstrates company’s core values


• Demonstrated end to end project management and success of launching products
• Proven Team Leadership and Managerial skills
• Commercial acumen and awareness
• Established sustainable and ethical ways in procurement of suppliers
• Clear understanding of cultural, political and environmental aspects relating to overseas relationships.


• Future leader/ mid-career cycle/ 5-10 years investment
• Self-motivated and proactive in nature
• Able to lead and delegate in a team environment
• Able to Travel interstate/overseas when required

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